Case Studies: PPC Google Adwords

International Adwords Introduction

For a large US manufacturer we have created an AdWords campaign to cover France, Germany, Spain and Canada. We have set a up a Adwords Campaign for all the country Specific Website including all the specific Tags and Tacking tags.

Background

This manufacturer of printers is looking to expand their business in Europe and therefor had multiple employees and facilities in Europe. Although an effort has been made to set up a marketing campaigns, campaigns where not adjusted to the needs and not centralized.

Alternatives

They have been using multiple local SEA experts with different websites this caused the marketing campaigns to be less focused on specific sales targets and harder to manage let alone analyse.

Proposed Solution

We have started to analyse competitor’s campaigns, websites and market generic terms. Based on this we have created a long list with terms to use these have been analyzed by our native speaking specialists and grouped by relevance. Every group presented a specific target group, which we used to setup an Adgroup and the Ads also taking in account the providing landing pages (as these where not part of our scope).

Recommendations

We recommended to start up campaigns based per country. We provided the input data and correctly setup the campaigns in the Adwords account and used it to create relevant reports to analyze their success. Monthly reporting and reviewing ensured the always up to date information and that the customer always is the first ad in the relevant search result in Spanish, French and German.

Case Studies: Trade Show Marketing Support

Introduction

A large US based label manufacturer was planning a trade show to introduce there new packaging solutions and announce the acquisition of a European manufacturer.

Background

They would like to draw attention and potential customer to their stand at the Interpack show in Germany.

Alternatives

We proposed a few different solutions to do some online and offline marketing actions to draw attention in the European market (as their focus was mainly Europe). We first reviewed the trade paid placement options and compared it with alternatives solutions like Twitter, LinkedIn and Xing (German Business page).

Proposed Solution

Finally, we proposed a campaign on Xing for the German, Austrian and Swiss market as the show was in Germany and English campaign for the rest of Europe which would fit the given budget. We selected the specific target groups and make tailored ads to match the groups interest. In the case it would be automation, medical and Food and Beverages.

Recommendations

We created a campaign based the “Event” and the target was to create awareness and within our target group that our customer was actual introducing a new company and product line on the show to increase the number of visitors to the booth. Eventual we successfully set a number of meeting on the show with top level managers who with buying and decision power.