4 Things You Need to Know International Webdesign

What is important if you are trying to setup an international website? Where do you have take extra attention for with International Webdesign?

[fusion_builder_container admin_label="" hundred_percent="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_3" layout="1_2" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="200" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_progress height="" text_position="" show_percentage="yes" unit="" percentage="100" filledcolor="#0355a3" filledbordersize="" filledbordercolor="" unfilledcolor="" striped="no" animated_stripes="no" textcolor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""]Brainstorm[/fusion_progress][fusion_progress height="" text_position="" show_percentage="yes" unit="" percentage="70" filledcolor="#0355a3" filledbordersize="" filledbordercolor="" unfilledcolor="" striped="no" animated_stripes="no" textcolor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""]Technical Aspects[/fusion_progress][fusion_progress height="" text_position="" show_percentage="yes" unit="" percentage="100" filledcolor="#0355a3" filledbordersize="" filledbordercolor="" unfilledcolor="" striped="no" animated_stripes="no" textcolor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""]Translations[/fusion_progress][fusion_progress height="" text_position="" show_percentage="yes" unit="" percentage="50" filledcolor="#0355a3" filledbordersize="" filledbordercolor="" unfilledcolor="" striped="no" animated_stripes="no" textcolor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""]Design[/fusion_progress][/fusion_builder_column][fusion_builder_column type="2_3" layout="1_2" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="#607d8b" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="100" padding_right="100" padding_bottom="100" padding_left="100" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text]Every Country has its own particularities if it comes to webdesign and promoting you online presence. The most important factors is like any other website to take in account what you goal is. Is your website just a showcase or a landing page for you campaign or are you creating a fully blown webshop? Do you want people register or do you want to communicate with them directly? Here we are going to handle a few of the more general questions.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="no" min_height="" hover_type="none" link=""][fusion_text]

 

1. Brainstorm

To really understand what the best solution is, you need Brainstorm and write down all the different influencing factors. There are plenty of (free) tools to Brainstorm but a pen and paper will also do. First you have consider who your target group is: What language do they speak? Do I have to translate everything? Especially with technical information this an important question as the costs for translating are considerable.

2. Technical questions

After your answered the most import questions in your brainstorm session we need to look at the technical questions. There a few options for translated websites Basically there are 3 options :

1. Fully translated website on its own server

   Very Expensive solution. You need to manage the website completetly seperate from your Mainpage but this gives the best result for your SEO strategy. Everything can be tailored to your customers demands. Big benefit is also that you can use a local server location this won't affect you SEO strategy directly but it is major contributor to your website speed which indirectly influences your SEO results.

2. Subdomain

   Integrate your existing design but still keep data running on the same server. Some CMS systems have active support to this so its easier to copy information from one page to the other. You can keep information seperate in the specific language but still have flexibility to copy information. Generally this is easier to manange but still requires a lot of translating work. Subdomains are seen by Google as an seperate domain so you can still fully adapt your SEO strategy.

3. Plugin

   Some frameworks will support plugins to make an alternative translated website. This creates of crossbreed type of website. Very  easy to manage but makes some links go to the main (English) Website which doesn't give the best User Experience and this also limits you SEO strategy. for Example WPML for WordPress.

4. Landing page

   The minimal solution for a International Website. Create a seperate page just in the Target Language. This works well if your purpose is to use it in combination of Online Marketing Campaigns for example for a sign on Form for Local seminairs or if you are working with limited budget but still want to explain your foreign customers what you do.

3. Translating

Make sure you find Translators that actual understand your product or service. Bad translations are usual the product of bad context. If your translator is not aware of your companies products of service its hard the explain with the right Keywords. Investigate if you translator as experience in your business. Are you selling Legal services then find somebody with a background in Legal services or are you selling a Technical product then find somebody with experience in writing or selling Technical products. You don't need Lawyers and Engineers for this but you can easily check if they actually understand the concept.

4. Design

Your flexibility in Design really depends on your Technical choises if you do not have a flexible design choose the less is more approach and keep a clean design with not to many icons and signs and if you use them make sure they actual mean in the Target Country what the mean in your Country. Also keep in mind which different colors mean in a Country and last but not least make sure if you use website optimized picture in case you target countries with less optimal internet connections.

 

 

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